Helen Green Design – Alexandra Jurkiewicz
As the Studio Director of Helen Green Design, Alexandra Jurkiewicz has a long-standing career with extensive experience within the luxury interior design. Her knowledge of interior design, architecture, project management and delivery are inherent to her experience of working on projects within superprime residential and mixed-use sectors.
Alexandra’s passion for design began at a young age, and she pursued a MA degree in Fine Arts and Interior Design from Academy of Fine Arts. After graduation, Alexandra began her career as a Junior Designer at Roselind Wilson Design, where she quickly rose through the ranks to become a Senior Designer within 4 years. In 2019, Alexandra joined Helen Green Design as a Lead Designer, where she has since took a role of the Creative Lead. In this role, Alexandra runs the studio and oversees all aspects of design, from conceptualization to execution, as well as is responsible for maintaining the studio’s high standards of quality and creativity. Alexandra’s design philosophy is centered around creating spaces that are both functional and beautiful, with an emphasis on clean lines, sustainable materials, and luxurious finishes. She believes that a successful design should not only look good but also feel good, and she strives to create spaces that are welcoming, comfortable, and inspiring.
With Alexandra’s leadership and vision, Helen Green Design continues to be a top choice for discerning clients who value quality, elegance, and sophistication in their homes.
1. Could you tell us how your journey into interior design started?
My journey into interior design was born from a deep-seated fascination with how people live, what they find comfortable, and the variety of tastes. Growing up, I was drawn to art and architecture, often imagining how spaces could transform with texture, light, and color. After studying design formally, I immersed myself in the luxury interiors world, where I found my true passion for crafting timeless, elegant homes.
2. Do you think there has been a defining moment in your career?
Absolutely. A defining moment was joining Helen Green Studio. This strategic move was pivotal, as I always admired Helen’s work and the studio’s aesthetic. Becoming a director was a true “pinch me” moment that reaffirmed my dedication to the craft.
3. What do you think is the key to a successful interior design? And in your business in general?
The key is understanding the client’s needs and aspirations deeply while respecting the character of the space. Collaboration is central—both with clients and the wider project team. For the business, it’s about fostering creativity, meticulous planning, and an unwavering commitment to excellence.
4. How do you start your interior design projects? Do you usually start with a certain element of design or a keyword? And how do they develop?
We always begin with a narrative—a keyword or concept that resonates with the client’s personality and lifestyle. From there, we start with a base—architecture and hard finishes. We then layer textures, colors, and architectural elements to build a cohesive story, balancing function with aesthetic refinement.
5. How would you define your signature style? Do you have “a mantra” that encapsulates your taste in design?
My signature style is a seamless blend of timeless elegance and modern comfort. If I had a mantra, it would be: “Design that feels as good as it looks.” Every piece, fabric, and detail must contribute to both beauty and livability.
6. Could you tell us about one of the favorite projects that you worked on?
Ennismore Gardens is undoubtedly a standout. The interplay of architectural preservation and contemporary sophistication allowed us to push creative boundaries, using lighting to elevate the grandeur of Grade II-listed ceilings while creating an inviting home.
7. What was one of the hardest learned lessons in your journey?
Learning to balance creativity with practicality. Early on, I realized that even the most inspired designs need robust project management to come to life flawlessly. Now, I champion meticulous planning alongside innovation.
8. What was the best advice you have received in your path?
“Design is not about what you add but what you leave out.” This advice taught me the power of restraint and the importance of creating space for the design to breathe.
9. What would be your advice to beginner interior designers?
Stay curious and embrace every project as a learning opportunity. Build your foundation by mastering the principles of design, but don’t be afraid to push boundaries and trust your instincts.
10. What are your 3 favorite pieces from the Philia Collection?
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Slit Mirror by Phillip Jividen
€11,000Pina High Light Grey Brass Side Table by Pulpo
€1,71011. Are there any books/podcasts you would like to recommend to our readers?
- “The Meaning of Home” by Edwin Heathcote for an exploration of the philosophy of home.
- “Great Houses of London” by James Stourton for a deep dive into the historical homes of Britain.
12. Finally, what are your upcoming projects? Anything you’d like to share or add to the interview?
We’re currently embarking on an exciting residential project—a private villa with a focus on sustainability and artisanal craftsmanship. It’s a fantastic opportunity to blend innovation with tradition, and we’re thrilled to see it come to life.
